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Riverside Arts Center, Winter, 2007, Newsletter

CCC/RAC collaboration continues this fall
The Ross School of Business Community Consulting Club (CCC) worked with RAC’s Market Committee last year and returns in their fall semester seeking even more outlets for their creativity. CCC was founded in 1999 with the goal of providing students with opportunities to apply their knowledge, skills, and enthusiasm to local non-profit organizations confronting challenging business problems.

Each semester, small groups of Ross students are teamed with Ann Arbor-area non-profits for short-term projects in strategy, marketing, operations, and finance – projects that drive fundamental change and propel organizations forward.

Riverside’s Marketing Committee and the Foundation Board benefited last year from the knowledge and problem-solving skills of a dedicated team of students from the Ross School of Business. Each student team works with its client organization to define the project scope, discuss action plans, and schedule the timing of work/deliverables. The team then gathers data, conducts research, analyzes findings, and presents creative and feasible solutions to the client’s business problem.

Project clients also benefit from building a relationship with the University of Michigan. It is not unusual for non-profits to conduct more than one project simultaneously or multiple projects over several years.

All projects are completed by Ross students on a pro bono basis.

This year’s project with CCC is to design a promotional plan to highlight the Arts Center and its many User Groups.

The diversity of CCC’s projects and clientele poses a variety of challenges to student volunteers. Over the years, a wide range of non-profit organizations have engaged the club for projects that address problems across every business discipline. Recent clients and projects include:
• Riverside Arts Center: Marketing plan for promotion of the Arts Center
• American Red Cross (Washtenaw): Marketing plan for reaching a niche target
• Ann Arbor Learning Community: Assessment & recommendations on HR program
• Dreams of a Lifetime: Business plan / strategic plan development
• Habitat for Humanity: Analysis & recommendation on whether to introduce a new program
• Living Economy Network: Feasibility study on starting a business incubator
• Neutral Zone: Assessment & recommendations on pricing, marketing, operational efficiency
• Women’s Center of America: Development of a “Signature” fundraising event
• UM Exhibit Museum of Natural History: Plan for boosting attendance
• Vincent York’s JAZZISTRY: Pricing structure to balance costs & outreach

Contact information for CCC officers is available on the club Web site at: http://www.bus.umich.edu/clubs/ccc/